"...the desire to look at the ordinary is to reassert 'a non ironic kind or realism' and to 'express what it's like to be in the real world'; a desire to communicate what it really feels like 'to be here, now'. This everyday realism is also linked to 'efficacy and unpreciousness' in the way art looks, and a new concern with 'the power of relatively simple gestures' as art connects with lived experience. Such works are 'unforced artistic statements, incidentally profound observations on our lives as lived everyday'." (Johnstone, S. 2008: 16)